Skip to content

Sebastopol Entrepreneur Projects Advisors

What our Advisors Provide:

SEP’s team of advisors comes from varied backgrounds including business leaders, marketing specialists, legal and accountant professionals, web developers and product innovators to name a few. Some of our advisors are no longer working in the conventional sense; some are starting new businesses themselves or sharing their expertise by working with existing or new businesses. Whatever their current position may be, SEP Business Advisors have volunteered to offer their extensive experience to our clients to “Help Businesses Start, Learn, Grow and Thrive in Sonoma County.”

What Our Advisors Do

SEP’s volunteer business advisors take our roles very seriously. We schedule up to two initial client meetings at no charge so that our cients can determine if SEP’s approach is right for them and our advisors can start to work with the client to map out a plan for success. Once a client signs on, their advisor will work with them to identify specific aspects of their business plan and develop strategy to address them.

Clients working with Sebastopol Entrepreneur Projects business advisors agree to a minimum dues payment of $100 per month for SEP advisory services. While our advisors provide their support on a strictly volunteer basis, this fee helps SEP with operational expenses, ensures client commitment and provides our services to the broader community. SEP business advisors work with their clients to develop a plan and schedule suitable for all parties – often multiple working sessions or meetings per month.

Ludwig Furtner

Ludwig Furtner, Jr.

Ludwig Furtner retired as Director of Innovation from Weyerhaeuser Company in 2011 enabling him to return to his native Sonoma County.  Over the span of his career Ludwig held leadership positions at some of the largest forest products and building materials companies in North America including Weyerhaeuser, Trus Joist International, and Boise Cascade.

Ludwig’s 35+ years of varied experience includes management of production operations, sales and marketing, new product and new market development, broad-based research and development and innovation leadership.  In his last corporate position he was responsible for business innovation and development of new business opportunities with the objective to identify, evaluate and recommend potential growth opportunities.

He currently holds positions on the Sebastopol Entrepreneur  Projects Board of Directors including Advisory Committee leader.  Ludwig is committed to working directly with SEP clients and business advisors to ensure that the highest level of client support is delivered at all times.

Mark Swedlund

Marketing, e-Commerce and Advertising

1978 — began career in catalog and retail marketing as a consultant working with clients such as American Express, American Girls, Chadwick’s of Boston, and Bedford Fair.  Moved to Sebastopol as President of the Sebastopol based HearthSong children’s toy stores and catalog.  Built Haggin Marketing with four partners into a 200+ employee direct marketing ad agency, serving Dell, AT&T, eBay, Sunglass Hut and others. He is currently on the SEP Board of Directors

Dave's BIO Photo

David M. White

Mr. White is a Human Engineering Consultant providing design support for systems/products requiring human interaction.

He has an MA from USC in Experimental Psychology/Human Engineering. His has been a consultant to North American Aviation (the Apollo project), Douglas Aircraft, Man Factors, Stanford Research Institute, TRW Defense and Space Systems, and Human Factors Solutions. He also was a pilot for TWA for 33 years retiring as a Captain on B-747s.

Locally, Mr. White has expanded his expertise and interest in community and business support and in helping others do the same. He served as President of the Board of the Sebastopol Center for the Arts for two years and  became one of the Mentors for the Sonoma Mountain Business Cluster entrepreneur incubator as well as acting in the same role as Advisor for the Sebastopol Entrepreneur Projects (SEP) and is currently on the Board of Directors.  He also was responsible for coordinating the relocation of the helipad at Palm Drive Hospital in Sebastopol.


David Field

David Field works with SEP as Treasurer and Bookkeeper with an interest in both operations and long term planning. He has supported other local non-profits in the roles of President, Chairperson, Treasurer and Bookkeeper.

David has been a successful solopreneur with over 20 years experience as an independent QuickBooks consultant specializing in sole proprietors, creative entrepreneurs and small non-profits. He is a QuickBooks Resource Advisor for SEP.

David is also an avid musician who likes to let the Sonoma County back roads take him home.

Daniel Swid

Currently Chairman of the SEP Board of Directors.

Daniel has spent the past 20 years in Silicon Valley, Israel, and APAC contributing towards the foundational success of 5 startups through design and engineering leadership of interdisciplinary teams. At VMware R&D User Experience he founded the prototyping discipline. His experience spans user experience design to embedded systems, cloud computing, startups and the Enterprise, co-located and distributed teams.

Daniel has focused on scaling the capacity and way teams collaborate and innovate to bring ideas and products to market through the application of design thinking, agile, lean startup, rapid prototyping, facilitation, and interpersonal techniques. Passionate about the intersection between design, science, engineering, collaboration, and regenerative design, he has coordinated workshops, speaks at meetups, and writes about his perspectives and experiences.

He also volunteers time for community organizations such as the Sebastopol Village Building Convergence, Silicon Valley, the Jewish Community Relations Council of Silicon Valley, the Climate Foundation, and Transition US.