Sebastopol Entrepreneur Projects Advisors

What our Advisors Provide:

Experienced business leaders provide individual coaching and advising service.

SEP's team of advisors comes from varied backgrounds including business leaders, marketing specialists, legal professionals, web developers and product innovators to name a few. Some of our advisors are no longer working in the conventional sense; some are starting new businesses themselves or sharing their expertise by working with existing or new businesses. Whatever their current position may be, SEP Business Advisors ahve volunteered to offer their extensive experience to our clients to "Help Businesses Start, Learn, Grow and Thrive in West Sonoma County."

What Our Advisors Do

SEP's volunteer business advisors take our roles very seriously. We schedule up to two initial client meetings at no charge so that our cients can determine if SEP's approach is right for them and our advisors can start to work with the client to map out a plan for success. Once a client signs on, their advisor will work with them to identify specific aspects of their business plan and develop strategy to address them.

Clients working with Sebastopol Entrepreneur Projects business advisors agree to a minimum dues payment of $100 per month for SEP advisory services. While our advisors provide their support on a strictly volunteer basis, this feel helps SEP provide services to the broader community. SEP business advisors work with their clients to develop a plan and schedule that works for all parties - usually multiple working sessions or meetings per month.

Ludwig Furtner

Ludwig Furtner, Jr. – SEP Chairman, Business Advisory Committee Lead

Ludwig Furtner retired as Director of Innovation from Weyerhaeuser Company in 2011 enabling him to return to his native Sonoma County.  Over the span of his career Ludwig held leadership positions at some of the largest forest products and building materials companies in North America including Weyerhaeuser, Trus Joist International, and Boise Cascade.

Ludwig’s 35+ years of varied experience includes management of production operations, sales and marketing, new product and new market development, broad-based research and development and innovation leadership.  In his last corporate position he was responsible for business innovation and development of new business opportunities with the objective to identify, evaluate and recommend potential growth opportunities.

He currently holds positions on the Sebastopol Entrepreneur  Projects Board of Directors including Chairman and Advisory Committee leader.  Ludwig is committed to working directly with SEP clients and business advisors to ensure that the highest level of client support is delivered at all times.

Mark Swedlund – Marketing, e-Commerce and Advertising

1978 — began career in catalog and retail marketing as a consultant working with clients such as American Express, American Girls, Chadwick’s of Boston, and Bedford Fair.  Moved to Sebastopol as President of the Sebastopol based HearthSong children’s toy stores and catalog.  Built Haggin Marketing with four partners into a 200+ employee direct marketing ad agency, serving Dell, AT&T, eBay, Sunglass Hut and others.

Dave's BIO Photo

David M. White

Mr. White is a Human Engineering Consultant providing design support for systems/products requiring human interaction.

He has an MA from USC in Experimental Psychology/Human Engineering. His has been a consultant to North American Aviation (the Apollo project), Douglas Aircraft, Man Factors, Stanford Research Institute, TRW Defense and Space Systems, and Human Factors Solutions. He also was a pilot for TWA for 33 years retiring as a Captain on B-747s.

Locally, Mr. White has expanded his expertise and interest in community and business support and in helping others do the same. He served as President of the Board of the Sebastopol Center for the Arts for two years and  became one of the Mentors for the Sonoma Mountain Business Cluster entrepreneur incubator as well as acting in the same role as Advisor for the Sebastopol Entrepreneurs Project (SEP).  He also was responsible for coordinating the relocation of the helipad at Palm Drive Hospital.

1-DSC_1426

David Field

Bio